The BodyBoss Summer Challenge was a full scale marketing campaign that generated well over 10K new leads. The campaign challenged the audience to sign-up via a landing page for 2 weeks worth of workouts that promised to get their body into shape for summer. During the 2 weeks, video links to workouts were sent to their inbox.
Art Direction: Kirsty Tsang
Videographer: Jisoo Lee
Editing: Sarah Knight